»THE PROJECT

My studio was commissioned by Leo Burnett to redesign the iconic character for Alpina's beloved dairy product for kids, They had tried different techniques like 2d crayon figures and puppets. The brand needed a technique to stick to, one that could be on budget and versatile so they could develop promotional content and storytelling around his personality.

»WHAT WE DID

We transformed the Alpinito character from a simple crayon 2D figure into a dynamic, recognizable variant character. As the studio lead, I worked closely with Leo Burnett to develop the 3d new facets of the character that could be used by the brand. With each animation project, we expanded his world and appeal. These developments were used in commercials, packaging, and various print formats and merchandising. I directed the team of animators, managed the art direction, and maintained client relations throughout the process for more than 8 years.

SELECTED ADS  

» ENVIRONMENTS 

I led the development of more than 15 versions of the character. As of now, Alpinito is the most recognized brand character for children in Colombia.